14
EXPORT
| Issue #20
EDA Office of Foreign Trade • Riverside County, California • USA
Yesterday’s Websites Don’t Cut It in
Today’s Mobile World
Cisco reported last week that
mobile data traffic in 2013
was 18 times more than all
traffic across the entire global
Internet in 2000. And company
websites, which were designed
for yesterday’s Internet, are
struggling to keep up.
Hema Dey, CEO and Chief
Marketing Strategist for
Iffel International, a digital
marketing and logistics
improvement company that helps
manufacturing and distributing
companies/clients build strong
mobile websites, offers some tips
for creating great mobile websites.
1.
Limit the need to scroll and
steps to BUY-- Mobile sites are the
new point of sale for both product
and service businesses. For a
while now, we’ve seen a migration
from shopping on desktops
or laptops to smartphones
and tablets and the trend is
increasing each day. The key
here is making your mobile site
very easy to navigate, reduce
scrolling, and do everything you
can to make it easy for consumers
and buyers to buy. Non-mobile-
friendly websites turn away buyers,
which results in lost sales.
2.
Keep Your SEO Top of Mind
for Mobile -- Mobile sites are
required for search engine
optimization purposes. Google
checks for mobile friendliness
as part of overall page ranking.
Google dominates about
80
percent of the Internet
search engine world.
3.
Design the Mobile Site as a
Selling Resource for Your Content
and E-mail Marketing -- Since
we know more people check
e-mail from mobile devices than
desktops or laptops, mobile sites
should be built as an information
resource for that purpose. So an
e-mail (or real time advertising,
news updates, announcements,
press releases, videos) might be
the trigger that gets a person to
click on the site, but then when
the visitor arrives, the site must
be clear, easy to read/navigate
in order to capture the sale on
that visit. But it’s a whole process
and that should be considered.
As Cisco sees it, that mobile
growth isn’t going to slow anytime
soon. The report says that mobile
data traffic is expected to reach an
annual run rate of 190 Exabytes
in 2018 -- or the equivalent of
every person on earth sharing
14
Instagram photos every
day for a year. Make sure your
company’s website is ready.
Hema Dey is the CEO and
Chief Marketing Strategist of
Iffel International, Inc., a global
marketing and logistics company.
