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Issue #19
EDA Office of Foreign Trade • Riverside County, California • USA •
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With the World Cup just around the corner
here are a few tips on doing business in Brazil
Brazil “Dos’ and Don’ts”
In international business adapting to local customs is essential in order to succeed. My cultural expertise comes from
my experience in Asia and China specifically (nothing like making tons of mistakes over 15 years to learn a fen things).
However, I am not as experienced at doing business in Brazil, and I am planning to visit our Brazil operations next week.
During our preparations the HSI team put together a few helpful hints when doing business in Brazil (dos and don’ts):
THE DOs:
•
Separate meetings to finalize
Brazilian negotiations.
•
Demonstrating strong character
and enjoyable personality.
•
Develop a personal relationship
before getting to business.
•
Prepare business cards in both
English and Portuguese.
•
Expect informal and slow pace
to Brazilian business affairs,
despite a very formal meeting.
•
Begin with “small talk,” an
important element to the
Brazilian business protocol.
•
Make decisions based on the
particulars of the unique situation.
•
Prepare to address the big picture
•
Prepare good visuals for
any presentation.
•
Be positive during Brazilian
business negotiations.
THE DON’TS:
•
Don’t expect one productive meeting
will be enough to finalize any agreement.
•
Don’t attempt to build relationships in
business negotiations this is considered
to be arrogant and untrustworthy.
•
Avoid making changes to
your negotiating team.
•
Don’t discuss about personal lives
•
Avoid making decisions relied on
externally determined guidelines.
•
Avoid focusing on individual
details of the business proposal.
•
Avoid confronting a Brazilian negotiator
•
Don’t leave as soon as a
meeting is completed!
•
Do not be alarmed if Brazilians only
offer their word or a handshake to
initially finalize an agreement.
I hope these hints help you as
much as they always help me
Brad Holt
,
Phone:
949 533 4681,
E-mail:
